Holiday 2020

Overview

Macy’s celebrates its beloved Believe letter-writing campaign, in partnership with Make-A-Wish, giving believers of all ages the opportunity to send letters and deliver wishes. From now through Thursday, Dec. 24, for every letter sent to Santa online at macys.com/believe or dropped off in Macy’s stores, Macy’s will donate $1 to Make-A-Wish, up to $1 million, to help children fighting critical illnesses’ life-changing wishes come true.

This year, Macy’s offers even more ways for customers to give back with a three week, in-store round up campaign. From Monday, Oct. 26 through Sunday, Nov. 15, customers can round-up their in-store purchases to the nearest dollar amount and donate the change (up to $0.99) to benefit Make-A-Wish. Additionally, throughout the campaign, customers can donate online when shopping at macys.com.

Since 2003, Macy’s has donated more than $132 million to Make-A-Wish, including more than $21 million through the retailer’s annual Believe campaign, helping grant more than 15,500 wishes and impact more than 3.1 million people, including wish kids and their families, volunteers, community groups, medical professionals and more. 


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