Holiday 2017


Macy’s will ring in the holiday season with its tenth annual Believe campaign to benefit Make-A-Wish®, marking a decade of work inspired by the tangible impact of love and generosity. From Nov. 3 through Dec. 24, believers of all ages are invited to visit their local Macy’s store where they can drop their letters to Santa into the red letterboxes or submit a letter online at For each letter collected in-store and online from Nov. 3 through Dec. 24, Macy’s will donate $1, up to $1 million, to Make-A-Wish to help grant the wishes of children with critical illnesses.

Since the launch of Believe in 2008, Macy’s has donated more than $15 million to Make-A-Wish through this annual campaign, and helped to grant thousands of wishes. The impact of wish fulfillments is undeniable and widespread – not only do they increase hope and happiness for wish kids, but their families, volunteers, supporters, medical professionals and entire communities are transformed by the experience.

For more information, please view our Believe press release in the Press Releases section.

National Believe Day

Macy’s has declared Friday, December 8, National Believe Day – a day focused on spreading the Believe campaign’s message of generosity and hope. In celebration of the ninth annual National Believe Day, Macy’s will again double its donation to Make-A-Wish. For every letter received in-store or online at on December 8, Macy’s will donate an additional $1 to Make-A-Wish, up to an extra $1 million above the existing $1 million campaign goal. Additionally, Macy’s and Make-A-Wish will help grant special wishes for children in cities from coast-to-coast as part of Wishes Across America.


Macy's "Believe" Overview
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Macy's "Believe" B-roll
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believe logo
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believe meter
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virginia and macy's letterbox
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"yes, virginia" storybook, $16.99 - 10% of the purchase price is donated to make-a-wish®
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"yes, virginia" animated special, $9.99 - 10% of the purchase price is donated to make-a-wish®
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