A Colorful Mix
Color, color and more color! From an unexpected bold pop of color in shoes and accessories to a full color-blocked look, it’s all about utilizing bright and cheerful colors to mix and match pieces.
Inspired by the blooms of Spring, floral prints take form in new retro and graphic styles while continuing classic floral shapes emulating bouquets and pressed flowers. Soft colors allow for head-to-toe flowers or a sophisticated statement piece. Pastels and colorful hues transcend into the beauty space, making a statement eye and flushed cheeks a trend for the season.
The New Minimalism
An elevated take on classic wardrobe staples. Clean silhouettes mixed with woven and leather textures in monochromatic and neutral hues create a tailored, yet effortless style. An effortless look is pulled together with ‘barely there’ beauty, natural and sleek hair inspiration, and a strong focus on brows and neutral palettes.
Vice President, Macy’s Fashion Office
As head of Macy's Fashion Office, Durand Guion's extensive merchandising experience has helped him make a mark on the fashion scene. With a laser focus on his target audience's lifestyle needs, he searches high and low to ensure that he has the very best for today's discerning shoppers and that getting dressed every morning, and for every occasion, is always fun, effortless and easy. A retail veteran, he celebrates fashion and style by bringing forward new brands and talent to help today's customers feel bold and confident.
Senior FASHION DIRECTOR, WOMEN’S READY-TO-WEAR
Jenni Johnson has more than 20 years of fashion expertise in trend forecasting and marketing. A 14-year Macy’s veteran, Johnson joined the company in 2006 as a head fashion stylist and has held various marketing roles. She was most recently director of creative marketing integration and production, where she focused on bringing fashion campaigns to life through multimedia. A lover of fashion, Johnson is passionate about discovering exciting new and next must-have fashion trends.
SENIOR FASHION DIRECTOR, MEN’S AND KIDS
For nearly fifteen years, Matthew Sebra has been working in the fashion industry on the publishing, communications, and creative sides of the business. He joins Macy's from GQ, where he spent seven years on the fashion and editorial teams, most recently as the deputy fashion director where he helped steer the taste and tone of the brand's fashion point of view across print, digital, social, and video content. His prior experience includes posts at global fashion brands including Gucci and Armani, retailers including Saks Fifth Avenue and Gilt, and W Magazine.
SENIOR FASHION DIRECTOR, WOMEN’S ACCESSORIES
A Minnesota native, Stephanie was first introduced to the world of retail with an internship overseas at Harvey Nichols. It was here where she gained insight into the world of high fashion and international business. Upon returning to the United States, Stephanie held various planning, buying and product development positions for a wide range of retailers, including Younkers, Lord & Taylor and Ann Taylor. In her current role as Women’s Accessories Senior Fashion Director for Macy’s, Stephanie is a critical influencer in providing trend direction to the buying and product development teams to ensure the vision is focused, fashionable, relevant and consistent. A highly experienced retailer with an innate sense of style, Stephanie is responsible for communicating seasonal fashion direction that provides the right mix of fresh, new looks for the Macy’s customer.
ASSOCIATE FASHION DIRECTOR, BEAUTY
The Rhode Island native who spent weekends going into the city and dreaming about working in fashion one day, kicked off her career working as a stylist for influencer and celebrity clientele. After a few years and a stint at Rolling Stone Magazine, she landed at Macy’s. Five years later she is pairing her passion for beauty and women’s accessories by curating the latest and greatest trends for the categories. The lover of all things feminine and floral marries her background in creative and style direction with her ongoing curiosity about emerging trends in the market through research, print, social media, runway looks and trade shows.
Northwest and Southwest