Mobile Phones Press Materials

 

January 7, 2009: LG MOBILE BRINGS A FULL HOUSE OF BEST PRODUCTS TO INTERNATIONAL CES 2009
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Winning Hand from LG Mobile Phones Meets Demands for Style, Function

LAS VEGAS, Jan. 7, 2009 –LG Electronics MobileComm USA, Inc. (LG Mobile Phones), a leading worldwide provider of advanced wireless handsets and accessories, is showcasing the latest in mobile innovations at the 2009 International CES® (Booth #8214, Central Hall, Las Vegas Convention Center).

The 2009 products are a sure bet this year, including phones and accessories with the latest in touch screen technology, advanced music and TV capabilities, Bluetooth 2.0 and solar power technology. LG Mobile Phones continues to bring style and function to the wireless industry, meeting the demands of today’s mobile consumer.

LG Mobile Phones has been honored with multiple 2009 “CES Innovations” Awards with handsets including the LG Dare, the LG Invision, the LG Vu and the LG HFB-500. These award-winning products will be on display at the LG booth, where guests may experience the advanced handset technologies first hand.

“Delivering phones for all consumers is one of the most important aspects of our business. With the recent release of our first Windows based enterprise smartphone, we continue to push the envelope combining state-of-the-art features and flawless design to match every lifestyle,” said Ehtisham Rabbani, vice president of product strategy and marketing for LG Mobile Phones. “For the music lovers, social texters or inspired photographers our award winning phones offer customized innovative technology for all ages and interests.”

Featured LG Handsets at CES 2009 Include:

LG Incite
FACT SHEET

Boasting the latest in cellular technology, the LG Incite is equipped with Windows Mobile 6.1 Professional, Microsoft Office Mobile and Microsoft ActiveSync 4.5. The Incite offers users Internet Explorer HTML Web Browsing, Windows Media Player 10, and is Wi-Fi Enabled for all their needs on-the-go. With a sleek bar design, crystal-clear 3-inch touch screen with vibration feedback, and a 3.0 megapixel camera and camcorder, users can send and enjoy all memories at the touch of a button. For more information please visit www.lgmobilephones.com/incite.

LG Invision
FACT SHEET
Users can watch full-length, broadcast-quality TV shows, play music, and do so much more. With a wide-angle screen for optimal TV viewing, a 1.3 megapixel camera, video share capabilities and 3G speed, users have the full spectrum of entertainment right at their fingertips. And, with Bluetooth® capabilities, users can wirelessly access music, TV, and voice, anywhere, anytime. For more information please visit www.lgmobilephones.com/invision.

LG Rhythm
FACT SHEET

Keep up with the beat of the times, with the latest in music technology. Users can store their favorite songs or video files on 120 MB of internal memory and conveniently access the files using a designated music hot key and 1-inch circular touchscreen. Including a 1.3 megapixel camera/camcorder, Bluetooth® 2.0 capabilities, background music mode and a microSD external memory port the LG Rhythm possesses the functionality of a wireless phone with the latest entertainment options. For more information please visit www.lgmobilephones.com/rhythm.

LG Lotus
FACT SHEET
Recipient of the prestigious Red Dot Design Award for its unique, chic and sleek form factor, the LG Lotus is the perfect combination of both style and substance. Offering One Click, a highly-customizable user interface that makes texting, Web access, email, Sprint Navigation, Sprint TV, Sprint Music StoreSM and other features easier to access. The Lotus has a full QWERTY keyboard that is ideal for quick text messaging, email or instant messaging. LG Lotus also boasts advanced features including stereo Bluetooth®, a 2.0 MP camera/camcorder and Wireless Backup. For more information please visit www.lgmobilephones.com/lotus.

LG Dare
FACT SHEET
The LG Dare offers a large 3-inch touch screen that recognizes handwriting and provides tactile feedback. Tucked inside this V CAST-capable phone is a 3.2 mega pixel camera/camcorder with flash and Schneider-Kreuznach certified lens for outstanding image quality, and advanced features like face detection. The photo editing tool lets customers turn their photos into personal masterpieces with options that include borders, landscape and a fun doodle feature right on the screen. Customized photos can be uploaded to a social networking site directly from the phone. For more information please visit www.lgmobilephones.com/dare.

LG Decoy
FACT SHEET

This slider phone is the world’s first phone to feature a discreet Bluetooth® hands-free headset integrated into the design. It also sports a five-way directional joystick for easy navigating through all of Verizon Wireless’ multimedia features. For more information please visit www.lgmobilephones.com/decoy.

LG Chocolate 3
FACT SHEET
The new LG Chocolate 3 trades in its slider form factor for a slim flip style that brings with it the quintessential music player along with control wheel on the outside front, Bluetooth capabilities® and an FM transmitter to play music through a car stereo. For more information please visit www.lgmobilephones.com/chocolate3.

LG enV2
FACT SHEET

LG’s best-selling messaging device with full keyboard is now the smallest and most stylish ever, with all of the advantages of the previous enV and with larger internal display and large-sized external keys. For more information please visit www.lgmobilephones.com/enV2.

LG Vu
FACT SHEET

This device boasts crystal clear TV, Web, pictures and videos on a large, intuitive touch screen coupled with the utmost in mobile entertainment with a music player, 2.0 mega pixel camera, video share and Bluetooth® capabilities. For more information please visit www.lgmobilephones.com/vu.

LG Rumor
FACT SHEET
Equipped with the latest Bluetooth® technology, a full-duplex speakerphone, Instant Messaging, Mobile Email, camera and Multimedia Messaging, Rumor’s lines of communication are always open. For more information please visit www.lgmobilephones.com/rumor.

Featured LG Accessories at CES 2009 Include:

Bluetooth Mono headset, HBM-800
FACT SHEET
The HBM-800 offers both speakerphone and headset functionality, with easy audio transfer from the cradle to the headset, and from the headset back to the cradle. The headset uses a dual mic solution, with echo cancellation and noise suppression for that user on the go, while the LG e-Clip™ Ergonomic ear bud provides an easy and comfortable fit.

Bluetooth Mono headset, HBM-520
FACT SHEET

This dual mic headset provides the ultimate hands-free experience with echo cancellation and noise suppression. With the built in LG e-Clip™ movable ear bud for an ergonomic and comfortable fit, as well as up to 7 hours of talk time.

Bluetooth Mono headset, HBM-530
FACT SHEET
This stylish headset comes crystallized with Swarovski Stones for that fashionable tech savvy user. The HBM-530 is equipped with the e-Clip™ Ergonomic Ear Bud, a unique carrying cradle, and supports easy pairing and auto reconnect. This is the ultimate hands-free, fashion experience.

Bluetooth Speakerphone (Solar Car-Kit), HFB-500
FACT SHEET
With its solar-panel backing, LG's new HFB-500 eliminates the need for a traditional electrical power source. Whether attached to the car windshield or taken outdoors, it can be used as a speakerphone for clear wireless calling. A hands-free device, the HFB-500 provides up to 16 hours of talk time, and up to 1,100 hours of standby time. The Speakerphone can be solar charged, with an additional one hour of talk time, for every two hours of sunlight.

Bluetooth Mono Headset, HBM-310
FACT SHEET
For those interested in a more modern and sleek design, the HBM-310 is the perfect headset. This stylish accessory provides up to seven hours of talk time, and up to 150 hours of standby time. Its LG e-Clip™ movable ear-bud allows users to adjust the headset for a more ergonomic and comfortable fit.

Bluetooth Mono Headset, HBS-250
FACT SHEET
The HBS-250 uses an SRS audio solution for enhanced quality, with five different equalizer modes for 3D surround, rock, acoustic, bass and pop. With a jog-wheel music controller, echo cancellation and noise suppression, and up to 10 hours of music play time, the HBS-250 is the ultimate hands-free device for that user on the go.

About LG Electronics USA
LG Electronics USA, Inc., based in Englewood Cliffs, N.J., is the North American subsidiary of LG Electronics, Inc., a global force and technology leader in consumer electronics, home appliances and mobile communications. In the United States, LG Electronics sells a range of stylish and innovative home entertainment products, mobile phones, home appliances and business solutions, all under LG’s “Life’s Good” marketing theme. For more information, please visit www.LGusa.com.

About LG Electronics Mobile Communications Company
LG Electronics Mobile Communications Company is the world’s leading provider of UMTS (WCDMA), CDMA and GSM handsets, which have been designed to improve the value of customer life. With a total range of wired and wireless solutions, the company is rapidly establishing a global presence and growing its international market share in 3G handsets. For more information please visit www.lgmobilephones.com.

CONTACTS:
Demetra Kavadeles (707) 328-5307, dkavadeles@lge.com
Jacqueline Johnson (914) 729-4235, jacqueline.johnson@ogilvypr.com

*Product specifications subject to change without notice.
*For more information, please visit www.pimsmultimedia.com/LGCES2009

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LG Unveils First Market-Ready 3G Touch Watch Phone
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Full touchscreen, video calling and voice recognition in an elegant, wearable package

Seoul, Korea, January xx, 2009 -- LG Electronics, a worldwide technology and design leader in mobile communications, will officially unveil the world’s first market-ready Touch Watch Phone (Model: LG-GD910) with 3G Video Telephony (VT) service and GSM Quadband Network capabilities.

This chic, wearable phone is a follow-up to the prototype that LG introduced at Consumer Electronics Show (CES) 2008 and includes a number of upgrades, including a full touchscreen interface, 3G capabilities and video calling. Most importantly, this watch phone will actually be available for purchase.
“Our new 3G Touch Watch Phone is stylish, sophisticated and the height of technology, but it’s also undeniably fun. How else can you reenact those scenes from your favorite sci-fi or spy movie?” said Dr. Skott Ahn, President and CEO of LG Electronics Mobile Communications Company. “The Watch Phone also demonstrates LG’s technological leadership, proving that we can bring all the components in today’s most advanced mobile phones down to a very small scale.”

At first glance, LG’s new Watch Phone appears to simply be a high-end timepiece. The company used materials and stylistic elements found in watches from top manufacturers to ensure that people will be comfortable wearing it for any occasion. The Watch Phone has a curved tempered glass face, high quality metal casing and is a mere 13.9mm thick.

The Watch Phone is as technologically advanced as it is stylish. It is the first touch watch phone in the world to feature 7.2 Mbps 3G HSDPA compatibility, enabling high-speed data transmission and video phone calls using the built-in camera.

LG did not sacrifice functionality in favor of size and the Watch Phone is fully capable of sending text messages, making phone calls, and, of course, keeping accurate time. This is all achieved using the phone’s touchscreen interface on its 3.63cm (1.43-inch) screen and LG’s intuitive Flash Interface.
Voice recognition features, which can be used with or without a Bluetooth headset, make it easier to place calls and look up contacts. Text to Speech (TTS) reads text messages and other information out loud for even greater convenience. The phone also includes stereo Bluetooth and a built-in speaker for playing back music files. A large phonebook and scheduler help with organization.

“This Watch Phone is the result of a great deal of research and development, something that is very important to us at LG. We will continue to invest in creating innovative new products and technologies like this and setting trends in the mobile phone industry,” Dr. Ahn said.

The 3G Touch Watch Phone will be first unveiled at the CES 2009, being held in Las Vegas from January 8 to 11. At the show, LG will demonstrate some of the Watch Phone’s main features including its Flash Interface, MP3 player, Voice Calling, Text messaging and Text to Speech. The phone is set to go on sale in Europe sometime in 2009.

About LG Electronics, Inc.
LG Electronics, Inc. (KSE: 066570.KS) is a global leader and technology innovator in consumer electronics, home appliances and mobile communications, employing more than 82,000 people working in 114 operations including 82 subsidiaries around the world. With 2007 global sales of USD 44 billion, LG is comprised of five business units - Home Entertainment, Home Appliance, Air Conditioning, Business Solutions and Mobile Communications. LG is the world’s leading producer of mobile handsets, flat panel TVs, air conditioners, front-loading washing machines, optical storage products, DVD players and home theater systems.

LG Electronics Mobile Communications Company (LG) is a leading global mobile communication and information company. LG creates handsets that provide an optimized mobile experience to customers around the world with its cutting-edge technology and innovative handset design capabilities. Increasingly, LG is perusing convergence technology and mobile computing products. LG will continue to take leadership in the mobile communication environment with stylish designs and smart technology.For more information, please visit www.lge.com.

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