LG CES 2009

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January 7, 2009: LG ELECTRONICS’ 2009 HDTV LINES FEATURE
SMART TECHNOLOGIES, BEAUTIFUL VIEWING EXPERIENCE
January 7, 2009: LG ELECTRONICS LAUNCHES BROADBAND HDTVs WITH ‘NETCAST™ ENTERTAINMENT ACCESS’
January 7, 2009: LG ELECTRONICS ELEVATES LCD HDTV PICTURE QUALITY
WITH ‘TRUMOTION 240HZ’ TECHNOLOGY
January 7, 2009: LG ELECTRONICS’ CORE TECHNOLOGIES PROVIDE VALUE IN PERFORMANCE AND DESIGN FOR 2009 HDTVs
January 7, 2009: LG ELECTRONICS UNVEILS ADVANCED LED BACKLIGHT
DISPLAY TECHNOLOGY FOR LCD HDTVs
January 5, 2009: LG ELECTRONICS FIRST TO UNVEIL ‘BROADBAND HDTVs’
THAT INSTANTLY STREAM MOVIES FROM NETFLIX

January 7, 2009: LG ELECTRONICS’ 2009 HDTV LINES FEATURE
SMART TECHNOLOGIES, BEAUTIFUL VIEWING EXPERIENCE
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LCD, Plasma HDTVs Combine Stylish Design, Crisp Image Quality, Enhanced Energy Savings

LAS VEGAS, Jan. 7, 2009 – LG Electronics today unveiled 12 stylish new HDTV product lines – nine series of LCD models and three plasma series – with screens ranging from 19- to 60-inch class sizes. Each of these HDTVs blends a refined design with smart technologies to elevate and personalize the home theater experience. The entire line is being introduced this week at the 2009 International CES®, Booth #8214, Central Hall, Las Vegas Convention Center.

Technological Innovation and Energy Savings
Many of LG’s HDTV series incorporate advanced technologies – such as LED Backlighting, TruMotion 240Hz and wireless capabilities. Four core technologies – AV Mode II (Cinema, Sport, Game), Invisible Speakers, Clear Voice II and Picture Wizard – further enhance the entertainment experience. (For more information, see separate releases.)

Two new series of “Broadband HDTVs” feature LG’s “NetCast™ Entertainment Access”. These plasma and LCD models offer Ethernet connectivity providing access to a wide variety of information and entertainment content directly from the Internet*. Through LG’s new alliances with Yahoo!®, Netflix and YouTube, consumers can enjoy even more content from the comfort of their home. Consumers can use the Yahoo! Widget Engine for access to up-to-the minute weather reports, stock quotes, Flickr® photos, and more. LG HDTVs will be the first to offer instant streaming from Netflix and will also enable access to the vast array of user-generated content on YouTube directly on the LH50 and PS80 series. (See separate release.)

Two wireless HDTV solutions (LHX and LH85 series) remove unsightly wires and allow for flexible and convenient TV installation options. LG’s new HDTVs also meet Energy Star 3.0 specifications and have additional energy saving features. With LG’s “Smart Energy Saving” package, which consists of features such as backlight control options and video mute and some series adding Intelligent Sensor, LG is paving the way toward energy saving while also allowing consumers to customize their viewing experience.

LG LCDs: Elegant Design, Wireless Content Access, Advanced Calibration Options
Innovative LCD HDTVs reward consumers’ senses with easy calibration options for video
and audio as well as enhanced access to content. For a crisp, clear viewing experience, all of LG’s LCD HDTVs use the Super In Plane Switching (S-IPS)** panel structure which provides faster response times and better color and contrast, even at the most extreme off-axis viewing angles. LG’s overall 2009 LCD HDTV line features screen size classes ranging from 19- to 55 inches:

LHX Slim Wireless LED Backlight HDTV (Class Size: 55-inch*) A CES 2009 Innovations honoree, LG’s LHX offers superior picture quality with an elegant ultra-slim design – less than one-inch thick at its thinnest point. Unlike other slim LED HDTVs that use “edge” lighting, LG’s LHX uses a full array of LED backlights which employ local dimming techniques for precise picture control, resulting in deeper blacks, wide color gamut and smooth motion, achieving 240Hz performance for more natural picture clarity. Key features include:

• Full HD 1080p via Uncompressed Wireless Transmission from media box
• TruMotion 240 Hz
• LED backlighting with Local Dimming
• 2,000,000:1 Dynamic Contrast Ratio
• 24p Real Cinema (5:5 Pulldown)
• Intelligent Sensor
• ISFccc Ready
• Four (4) HDMI V. 1.3 with Deep Color
• USB 2.0 for access to digital music and photos (MP3, JPEG)
• LG SimpLink™ (HDMI-CEC)
• Smart Energy Saving Plus
• LG Core Technologies

LH90 LED Backlight HDTV (Class Sizes: 55-, 47-, and 42-inch*): The LH90 series boasts all the same functionalities of the LHX model in a self-contained, clean modern silhouette (no separate set top box).

LH85 Wireless Full HD 1080p HDTV (Class Sizes: 55-, and 47-inch*): With an uncompressed wireless system and Full HD 1080p transmission from a separate media box, this series eliminates messy wires and cables and allows for the freedom to place the HDTV anywhere in the room. Key features include:

• Full HD 1080p via Uncompressed Wireless Transmission from media box.
• TruMotion 120Hz
• Intelligent Sensor
• 24p Real Cinema
• Four (4) HDMI V.1.3 with Deep Color
• ISFccc Ready
• USB 2.0 for access to digital music and photos (MP3, JPEG)
• LG Simplink™ (HDMI-CEC)
• Smart Energy Saving Plus
• LG Core Technologies

LH55 Full HD 1080p LCD HDTV with Scanning Backlight (Class Sizes: 55-, 47-,42-, 37-inch*): For action junkies, TruMotion 240Hz uses a unique scanning backlight technique to improve motion picture response time with a more natural picture. Key features include:

• Full HD 1080p
• TruMotion 240Hz
• Intelligent Sensor
• 24p Real Cinema
• Four (4) HDMI V.1.3 with Deep Color
• ISFccc Ready
• USB 2.0 for access to digital music and photos (MP3, JPEG)
• Smart Energy Saving Plus
• LG Core Technologies

LH50 Full HD 1080p LCD HDTV with NetCast™ Entertainment Access (Class Sizes: 47-, and 42-inch*): Using LG’s first ever HDTV with Ethernet connectivity, consumers can access even more content and video on their big screen TV without the need for a computer. This connectivity offers access to Netflix Instant Streaming, Yahoo! Widgets, YouTube, and can also access music and photos stored on a home PC – so consumers have a choice when it comes to entertainment. Key features include:

• Full HD 1080p
• TruMotion 120Hz
• ISFccc Ready
• Intelligent Sensor
• 24p Real Cinema (5:5 Pulldown)
• USB 2.0 for access to digital music and photos (MP3, JPEG)
• Four (4) HDMI V.1.3 With Deep Color
• Smart Energy Saving Plus
• LG Core Technologies

LU55 Stylish LCD HDTV Series (Class Sizes: 26-, 22-, and 19-inch*): LG’s LU55 series offers stylish accents for the home office, kitchen, or bedroom with small screen sizes and transparent and modern designs. Key features include:

• 26- and 22-inch sizes are Full HD 1080p, 19-inch has 720p HD Resolution
• Transparent design

LH40 Full HD 1080p LCD HDTV Series (Class Sizes: 55-, 47-, 42-, 37-, 32-inch*): The LH40 series offers consumers an exceptional viewing and listening experience with a sleek exterior and unique Invisible Speaker System. With TruMotion 120 Hz and LG’s S-IPS technology motion blur is reduced for a more natural viewing experience at almost any angle. Key features include:

• Full HD 1080p
• Three (3) HDMI™ (V.1.3 with Deep Color)
• Intelligent Sensor
• 24p Real Cinema (5:5 Pulldown)
• ISFccc Ready
• LG SimpLink™
• USB 2.0 for access to digital music and photos (MP3, JPEG)
• Smart Energy Saving Plus
• LG Core Technologies

LH30 Full HD 1080p LCD HDTV Series (Class Sizes: 47-, 42-, 37-, 32-inch*): The LH30 series features LG’s four core technologies in a simple and elegant form while Invisible Speakers make for a slim silhouette. Key features include:

• Full HD 1080p
• Super IPS Panel Technology
• ISFccc Ready
• LG SimpLink™
• USB 2.0 for access to digital music and photos (MP3, JPEG)
• 24p Real Cinema (2:2 Pulldown)
• Three (3) HDMI™ (V.1.3 with Deep Color)
• Smart Energy Saving

LH20 LCD HDTV Series (Class Sizes: 42-, 37-, 32-, 26-, 22-, 19-inch*): LG’s LH20 series provides a variety of sizes for diverse placement in consumers’ homes. Key features include:

• 720p HD Resolution
• Two (2) HDMI™ (V.1.3 with Deep Color)
• ISFccc Ready
• Smart Energy Saving
• LG SimpLink ™ (32-inch and above)
• LG Core Technologies (32-inch and above)

LG Plasmas: Sleek Style with Advanced Content Access
Three new plasma HDTV series use the latest generation of panel technology for improved brightness, reduced reflectivity and fast response time with 600Hz smooth motion for an incredible viewing experience. The 1080p series (PS60, PS80) also features THX® Display Certification providing accurate picture reproduction and a more immersive viewing experience.

The PS80 series comes equipped with “THX® Media Director,” a feature designed to simplify operation, ensuring optimized settings, use of product features and deliver a realistic entertainment experience. THX Media Director allows movies, music and other digital media to communicate picture and sound settings directly to other THX Media Director-enabled consumer electronics devices, dynamically configuring them for the best playback experience. Highlights from LG’s 2009 plasma HDTV series include:

PS80 Full HD 1080p Plasma HDTV with NetCast™ Entertainment Access (Class Sizes: 60- and 50-inch*): LG’s first plasma HDTV with Ethernet connectivity allows consumers to access even more content and video on their big screen TV without the need for a computer. This connectivity offers access to Netflix Instant Streaming, Yahoo! Widgets, YouTube and can also access music and photos stored on a home PC – so consumers have a choice when it comes to entertainment. Key features include:

• Full HD 1080p
• THX Display Certification and THX Cinema Mode
• THX Media Director
• Super Bright Panel
• 600Hz Smooth Motion
• Four (4) HDMI (V.1.3 with Deep Color)
• ISFccc ready
• USB 2.0 for access to digital music and photos (MP3, JPEG)
• LG SimpLink™ Connectivity
• Smart Energy Saving
• LG Core Technologies

PS60 Full HD 1080p Plasma HDTV Series (Class Sizes: 60- and 50-inch*): The PS60 series features a unique single-layer design that gives the appearance of a pane of glass and offers consumers a variety of bezel colors to match their home décor. Key features include:

• Full HD1080p
• THX Display Certification and THX Cinema Mode
• Super Bright Panel
• 600Hz Smooth Motion
• Four (4) HDMI (V.1.3 with Deep Color)
• USB 2.0 for access to digital music and photos (MP3, JPEG)
• Smart Energy Saving
• LG SimpLink™ Connectivity
• LG Core Technologies

PQ30 Plasma HDTV Series (Class Sizes: 50- and 42-inch*): The PQ30 series of plasmas offer consumers crisp picture and sound quality for those looking for maximum value in a cost-effective package. Key features include:

• 720p HD Resolution
• 600Hz Smooth Motion
• Three (3) HDMI (V.1.3 with Deep Color)
• USB 2.0 for access to digital music and photos (MP3, JPEG)
• Auto Volume Leveler II
• Smart Energy Saving
• LG SimpLink™ Connectivity
• LG Core Technologies

About LG Electronics USA
LG Electronics USA, Inc., based in Englewood Cliffs, N.J., is the North American subsidiary of LG Electronics, Inc., a global force and technology leader consumer electronics, home appliances and mobile communications. In the United States, LG Electronics sells a range of stylish and innovative home entertainment products, mobile phones, home appliances and business solutions, all under LG’s “Life’s Good” marketing theme. For more information, please visit www.LGusa.com.

About LG Electronics, Inc.
LG Electronics, Inc. (KSE: 066570.KS) is a global leader and technology innovator in consumer electronics, home appliances and mobile communications, employing more than 82,000 people working in 114 operations including 82 subsidiaries around the world. With annual worldwide revenues exceeding $40 billion, LG Electronics comprises five business units: Home Entertainment, Home Appliance, Air Conditioning, Business Solutions and Mobile Communications. LG is one of the world’s leading producers of mobile handsets, flat panel TVs, air conditioners, front-loading washing machines, optical storage products, DVD players and home theater systems. For more information, please visit www.lge.com.

CONTACTS:
John I. Taylor (847) 941-8181, jtaylor@lge.com
Clara Chang (201) 816-2011, clarachang@lge.com
Ojas Naik (312) 397-6008, ojas.naik@ogilvypr.com

* Product specifications subject to change without notice.
* Internet subscription required and sold separately.
* For more information, please visit www.pimsmultimedia.com/LGCES2009
** S-IPS panels on models 32-inches and above.

* 55LHX 55-inch class/54.6-inch diagonal
* 55LH85 55-inch class/54.6-inch diagonal
* 55LH90 55-inch class/54.6-inch diagonal
* 47LH90 47-inch class/47.0-inch diagonal
* 42LH90 42-inch class/42.0-inch diagonal
* 47LH85 47-inch class/47.0-inch diagonal
* 55LH55 55-inch class/54.6-inch diagonal
* 47LH55 47-inch class/47.0-inch diagonal
* 42LH55 42-inch class/42.0-inch diagonal
* 37LH55 37-inch class/37.0-inch diagonal
* 47LH50 47-inch class/47.0-inch diagonal
* 42LH50 42-inch class/42.0-inch diagonal
* 26LU55 26-inch class/26.0-inch diagonal
* 22LU55 22-inch class/21.6-inch diagonal
* 19LU55 19-inch class/18.5-inch diagonal
* 55LH40 55-inch class/54.6-inch diagonal
* 47LH40 47-inch class/47.0-inch diagonal
* 42LH40 42-inch class/42.0-inch diagonal
* 37LH40 37-inch class/37.0-inch diagonal
* 32LH40 32-inch class/31.5-inch diagonal
* 47LH30 47-inch class/47.0-inch diagonal
* 42LH30 42-inch class/42.0-inch diagonal
* 37LH30 37-inch class/37.0-inch diagonal
* 32LH30 32-inch class/31.5-inch diagonal
* 42LH2042-inch class/42.0-inch diagonal
* 37LH20 37-inch class/37.0-inch diagonal
* 32LH20 32-inch class/31.5-inch diagonal
* 26LU20 26-inch class/26.0-inch diagonal
* 22LU20 22-inch class/21.6-inch diagonal
* 19LU20 19-inch class/18.5-inch diagonal
* 60PS80 60-inch class/59.5-inch diagonal
* 50PS80 50-inch class/50.0-inch diagonal
* 60PS60 60-inch class/59.5-inch diagonal
* 50PS60 50-inch class/50.0-inch diagonal
* 50PQ30 50-inch class/50.0-inch diagonal
* 42PQ30 42-inch class/41.6-inch diagonal
* 60PS80 60-inch class/59.5-inch diagonal

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LG ELECTRONICS LAUNCHES BROADBAND HDTVs WITH ‘NETCAST™ ENTERTAINMENT ACCESS’
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New Content Providers Yahoo!®, Netflix, YouTube Give Consumers Freedom to Access Streaming Movies, News, Weather, Photos and More Directly to the TV

LAS VEGAS, Jan. 7, 2009 – LG Electronics today announced two new HDTV series with NetCast™ Entertainment Access that offer instant streaming of movies, TV shows, video, and a Widget-based user experience via Ethernet connectivity directly to the television. Through new alliances with Yahoo!, Netflix, and YouTube™, consumers can instantly stream an almost endless catalogue of entertainment from viral videos and movies to photo sharing Web sites without the need of a separate PC*.

“LG’s new NetCast Entertainment Access capability broadens the user experience to include not only entertainment content, but also up-to-the minute news, stock information, weather updates, photo management and more by simply using the TV’s remote control,” said Peter Reiner, senior vice president, marketing and strategy, LG Electronics USA. “With these and future content relationships, LG continues to break the mold with innovative technologies designed to enhance consumers’ viewing experience.”

LG’s HDTVs with NetCast Entertainment Access (47- and 42-inch class* LH50 LCD models and 60- and 50-inch class* PS80 plasma models) and its full line of LCD and plasma products are on display this week at the 2009 International Consumer Electronics Show (CES) – Booth #8214, Central Hall, Las Vegas Convention Center. (See separate release for more information.)

Yahoo! Widget Engine: Content When You Want It, Where You Want It
The Yahoo! Widget Engine enables the discovery and enjoyment of a new class of interactive applications called TV Widgets. TV Widgets enable viewers to interact with popular Internet services and online media through applications specifically tailored to the needs of the television watcher such as up-to-the minute Yahoo! News, Weather and Finance.

Through Flickr®, Yahoo!’s online photo management and sharing application, consumers can enjoy their latest family and friend photos on the big screen. Accessible through a Yahoo! TV Widget, consumers can access this unique photo sharing site to run slideshows and view individual photos.

YouTube: Access to Millions of User-Generated Videos
As a leading online video community for people to discover, watch, and share originally created videos, YouTube allows consumers unlimited access to web based videos. Through LG’s alliance with this prolific online video community, consumers can instantly stream millions of Web videos directly from the Internet for viewing on their television. Key benefits include:

• Unlimited access to millions of videos on topics such as current events, instructional videos for hobbies and interests, comedic and viral videos
• Easy Searching, thumbnail previews and multiple screen size viewing options

Netflix: Instant Streaming Directly Through the TV
LG’s HDTVs with NetCast Entertainment Access will join the LG BD300 Network Blu-ray Disc Player as an industry first, providing the ability to stream movies instantly from Netflix, offering consumers a variety of ways to enjoy more than 12,000 choices of movies and TV episodes. Netflix members owning one of these devices pay as little as $8.99 for a monthly subscription for unlimited streaming and DVD rentals.

Instant streaming content from Netflix to the HDTV will rely on a broadband connection and Queue-based user interface. Netflix members will use the Netflix Web site to add movies and TV episodes to their individual instant Queues. Those choices will automatically be displayed on members’ TVs and available to watch instantly through the HDTV. Once selected, movies will begin playing in as little as 30 seconds.
With the accompanying remote control, Netflix members will be able to browse and make selections right on the TV screen and also have the ability to read synopses and rate movies. In addition, they will have the option of fast-forwarding and rewinding the video stream.

PC Content Sharing
Users can also choose to incorporate the NetCast-equipped HDTV into a home network to access JPEG photos or MP3 music files stored on their home PC to create slide shows and listen to music on their big screen.

About LG Electronics USA
LG Electronics USA, Inc., based in Englewood Cliffs, N.J., is the North American subsidiary of LG Electronics, Inc., a global force and technology leader in consumer electronics, home appliances and mobile communications. In the United States, LG Electronics sells a range of stylish and innovative home entertainment products, mobile phones, home appliances and business solutions, all under LG’s “Life’s Good” marketing theme. For more information, please visit www.LGusa.com.

About Yahoo!
Yahoo! Inc. (NASDAQ:YHOO) is a leading global Internet brand and one of the most trafficked Internet destinations worldwide. Yahoo! is focused on powering its communities of users, advertisers, publishers, and developers by creating indispensable experiences built on trust. Yahoo! is headquartered in Sunnyvale, California. For more information, visit pressroom.yahoo.com or the company’s blog, Yodel Anecdotal.

For more information on Yahoo! Connected TV please visit http://connectedtv.yahoo.com

About YouTube
YouTube is the world's most popular online video community allowing millions of people to discover, watch and share originally created videos. YouTube provides a forum for people to connect, inform and inspire others across the globe and acts as a distribution platform for original content creators and advertisers large and small. YouTube, LLC is based in San Bruno, Calif., and is a subsidiary of Google Inc.

CONTACTS:
LG ELECTRONICS
John I. Taylor (847) 941-8181, jtaylor@lge.com
Clara Chang (201) 816-2011, clarachang@lge.com
Ojas Naik (312) 397-6008, ojas.naik@ogilvypr.com

YAHOO!
Lucas Mast 408.336.0485, lmast@yahoo-inc.com

* Specifications are subject to change without notice.
* Internet subscription required and sold separately.
* For more information, please visit www.pimsmultimedia.com/LGCES2009

* 60PS80 60-inch class/59.5-inch diagonal
* 50PS80 50-inch class/50.0-inch diagonal
* 47LH50 47-inch class/47.0-inch diagonal
* 42LH50 42-inch class/42.0-inch diagonal

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LG ELECTRONICS ELEVATES LCD HDTV PICTURE QUALITY
WITH ‘TRUMOTION 240HZ’ TECHNOLOGY
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LAS VEGAS, Jan. 7, 2009 – LG Electronics’ new “TruMotion 240Hz” technology delivers an exceptional, natural picture with vivid color and ultra-fast motion picture response times. With this new LCD HDTV technology, consumers are treated to a beautiful viewing experience that requires less picture processing and earns the new Energy Star® rating, all without sacrificing design.

LG’s 240Hz technology is featured on the LHX, LH90, and LH55 LCD HDTV models at the 2009 International CES® – Booth #8214, Central Hall, Las Vegas Convention Center. (See separate release for additional product line information.)

Behind the Technology
LG starts with Super In Plane Switching (S-IPS) panel, which provides faster response times and maintains better color and contrast at off-axis viewing angles, yielding superior performance. S-IPS also provides a more vivid and clear motion picture and virtually eliminates color wash.

TruMotion 240Hz builds on the capability of S-IPS by using a unique scanning backlight technology to improve motion picture response time from 120Hz to 240Hz to virtually eliminate motion blur, even during the fastest moving scenes. Conventional systems use a double process of motion estimation-motion compensation (MEMC) to insert “pseudo” data into the image in order to increase response time. However, this can also add unwanted motion artifacts into the picture.

LG’s TruMotion 240Hz scanning backlight technology and S-IPS combine to produce one of the fastest response times on an LCD HDTV. Because TruMotion 240Hz uses less picture processing, resulting images are smoother and more natural, treating consumers’ eyes to a more satisfying overall viewing experience. TruMotion 240Hz delivers images that are crystal clear and move so naturally, consumers will feel as though the action is unfolding right in their living room.

Energy Savings
For consumers looking for HDTVs that also provide energy saving benefits, the TruMotion 240Hz functionality on the LHX, LH90 and LH55 achieve Energy Star 3.0 certification.

These three models also feature a range of options to reduce their HDTV energy output with features such as Intelligent Sensor, which automatically senses the ambient light in the room and adjusts color and brightness accordingly; ISFccc, which allows for further professional calibration of settings based on the room environment; and a new backlight control system, which uses local dimming to automatically reduce brightness levels (LHX and LH90 only).

About LG Electronics USA
LG Electronics USA, Inc., based in Englewood Cliffs, N.J., is the North American subsidiary of LG Electronics, Inc., a global force and technology leader in consumer electronics, home appliances and mobile communications. In the United States, LG Electronics sells a range of stylish and innovative home entertainment products, mobile phones, home appliances and business solutions, all under LG’s “Life’s Good” marketing theme. For more information, please visit www.LGusa.com.

CONTACTS:
John I. Taylor (847) 941-8181, jtaylor@lge.com
Clara Chang (201) 816-2011, clarachang@lge.com
Ojas Naik (312) 397-6008, ojas.naik@ogilvypr.com

* Specifications are subject to change without notice.
* For more information, please visit www.pimsmultimedia.com/LGCES2009

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January 7, 2009: LG ELECTRONICS UNVEILS ADVANCED LED BACKLIGHT
DISPLAY TECHNOLOGY FOR LCD HDTVs
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Wireless Slim LED LHX Model Honored with CES Innovations Award;
New Backlight Technology Delivers Astonishing Picture Quality

LAS VEGAS, Jan. 7, 2009 – LG Electronics today announced a large step forward in LCD HDTV picture quality with a series of technological advancements in “LED Backlighting” designed to enable a more robust picture without sacrificing performance. In short, LG’s LED innovations offer consumers advanced picture quality, smart energy savings and stylish design.

“Our advanced LED Backlight technology precisely controls the brightness of specific areas of the screen and coupled with our TruMotion 240Hz technology, creates an amazingly natural picture,” said Tim Alessi, director, product development, LG Electronics USA. “Our new LED models enhance our full line of stylish HDTVs and illustrate our leadership in the evolving LCD market.”

LG’s LED Backlight technology creates an astoundingly high dynamic contrast ratio of 2,000,000:1 and incorporates TruMotion 240Hz technology for extraordinary moving picture quality that together provide a more satisfying viewing experience and clearer, more natural images. (See separate release on 240Hz technology).

Advanced Technology, Stylish Design
Model LHX, a 55-inch* wireless ultra-slim HDTV and 2009 “CES Innovations” award honoree, and LG’s LH90 series, both feature LED Backlighting for a superior picture with deeper blacks and vivid colors. (See separate release for more information on the LHX and LH90 models.)

The extraordinary slim silhouette of the LHX is made possible by a new, thin lens system that amplifies the light while increasing the backlight’s quality, underscoring LG’s design prowess and the benefits of LED Backlight technology.

Unlike other slim LEDs which use “edge” lighting, the new LED LCD HDTV series use a full array of LED Backlights which employ local dimming techniques for precise picture control, resulting in deeper black levels, wide color gamut and smoother motion.

Additionally, LG’s new TruMotion 240Hz technology virtually eliminates motion blur and reduces image smearing, for a crisper, more natural picture. The use of LG’s advanced Super IPS panels further helps eliminate motion blur, even during the fastest moving scenes. The combination of these innovative technologies allows for one of the lowest response times on an LCD TV. Consumers will also enjoy the Smart Energy Saving technology built into the TV.

LG’s new LED Backlight HDTV innovations are on display this week at the 2009 International CES® – Booth #8214, Central Hall, Las Vegas Convention Center. The award-winning LHX HDTV is also featured in the Innovations Design and Engineering Showcase – Booth #72062 at the Sands.

About LG Electronics USA
LG Electronics USA, Inc., based in Englewood Cliffs, N.J., is the North American subsidiary of LG Electronics, Inc., a global force and technology leader in consumer electronics, home appliances and mobile communications. In the United States, LG Electronics sells a range of stylish and innovative home entertainment products, mobile phones, home appliances and business solutions, all under LG’s “Life’s Good” marketing theme. For more information, please visit www.LGusa.com.

CONTACTS:
Clara Chang (201) 816-2011, clarachang@lge.com
John I. Taylor (847) 941-8181, jtaylor@lge.com
Ojas Naik (312) 397-6008, ojas.naik@ogilvypr.com

* Specifications are subject to change without notice.
* 55LHX 55-inch class/54.6-inch diagonal
* For more information, please visit www.pimsmultimedia.com/LGCES2009

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LG ELECTRONICS’ CORE TECHNOLOGIES PROVIDE VALUE IN PERFORMANCE AND DESIGN FOR 2009 HDTVs
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LAS VEGAS, Jan. 7, 2009 – Four core television technologies from LG Electronics – Invisible Speakers, AV Mode II, Clear Voice II, and Picture Wizard – enhance consumers’ entertainment experience by providing advanced audio-video performance and design across LG’s entire line of flat panel HDTV products.* These advanced technologies are easily accessed through an on-screen menu.

“Our core technologies add an extraordinary level of value to LG HDTVs,” said Tim Alessi, director of product development, LG Electronics USA. “Consumers are looking for HDTVs that not only look beautiful, but are also easy to set up and adjust. Adding the innovative Picture Wizard to LG’s suite of core technologies takes the guesswork out of the calibration process to help the user easily optimize picture quality for a customized, exceptional home theater experience.”

In short, LG’s four core technologies offer the HDTV user easy calibration options that personalize video and audio to taste, type of content and viewing environment:

• Invisible Speakers – Consumers looking for a combination of smart technology and stylish design will enjoy the invisible speaker system custom tuned by audio expert Mr. Mark Levinson. This unique system provides a clean, polished look and an enhanced auditory experience by increasing the “sweet spot” and providing a wider sound field.
• AV Mode II – LG HDTVs include three AV Modes, conveniently accessible from a button on the remote control, which are preset to optimize picture and sound settings based on content genre: cinema, sports and game. New to the 2009 line, the Cinema Mode has been calibrated using ISFccc standards for a more natural, film-like appearance.
• Clear Voice II – Clear Voice technology automatically enhances dialogue when background sounds – such as those in an action sequence – swell. Enhancements made to the Clear Voice technology now allow users to customize their personal preferences based on their home environment through a 12-step adjustment process. This calibration process is based on distinct voice zoom levels and does not interfere with surrounding sounds, ensuring consumers don’t miss a single line of dialogue.
• Picture Wizard – LG’s newest core technology, Picture Wizard, enables easy self-calibration by providing on-screen reference points for key picture quality elements such as black level, color, tint, sharpness and backlight levels. Now, consumers have the ability to calibrate their LG HDTV with an easy-to-use calibration process allowing them to change picture settings without hiring an expert. This takes the guesswork out of picture adjustments and eliminates the need to purchase separate calibration tools.**

HDTV models featuring LG’s Core Technologies are on display at the 2009 International CES® – Booth #8214, Central Hall, Las Vegas Convention Center. (See separate release for additional product line information.)

About LG Electronics USA
LG Electronics USA, Inc., based in Englewood Cliffs, N.J., is the North American subsidiary of LG Electronics, Inc., a global force and technology leader in consumer electronics, home appliances and mobile communications. In the United States, LG Electronics sells a range of stylish and innovative home entertainment products, mobile phones, home appliances and business solutions, all under LG’s “Life’s Good” marketing theme. For more information, please visit www.LGusa.com.

CONTACTS:
John I. Taylor (847) 941-8181, jtaylor@lge.com
Clara Chang (201) 816-2011, clarachang@lge.com
Ojas Naik (312) 397-6008, ojas.naik@ogilvypr.com

* Specifications are subject to change without notice.
* For more information, please visit www.pimsmultimedia.com/LGCES2009
* Except small-screen (19-, 22- and 26-inch class) models.
** LG’s PQ30 series of plasma HDTVs will retain a previous core technology, “Expert mode,” in lieu of Picture Wizard for enhanced picture calibration options.

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January 5, 2009: LG ELECTRONICS FIRST TO UNVEIL ‘BROADBAND HDTVs’
THAT INSTANTLY STREAM MOVIES FROM NETFLIX
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Netflix Members Can Instantly Watch Movies Directly On New LG Plasma and LCD HDTVs

ENGLEWOOD CLIFFS, N.J. and LOS GATOS, Calif., Jan. 5, 2009 – LG Electronics today extended its groundbreaking partnership with Netflix, Inc. (Nasdaq: NFLX), as the two companies announced the first broadband-enabled HDTVs with Netflix streaming software embedded directly in the TV, requiring no external device. LG’s new LCD and plasma “Broadband HDTVs” will display the growing library of movies, TV episodes and high-definition (HD) content that Netflix members can watch instantly directly on the TV with Ethernet connectivity.

Available this spring, the new LCD and plasma HDTVs will join the LG BD300 Network Blu-ray Disc Player, the first Blu-ray disc player to stream movies instantly from Netflix. These products – and five new models of Blu-ray Disc players and home theater systems planned for 2009 – will offer consumers a variety of ways to enjoy more than 12,000 choices of movies and TV episodes instantly from Netflix. Netflix members owning one or more of the devices pay as little as $8.99 per month for unlimited instant streaming and unlimited DVDs from a catalog of more than 100,000 DVD titles in more than 200 genres.

LG Electronics and Netflix will demonstrate these broadband HDTVs this week at the 2009 CES®, Booth #8214, Central Hall, Las Vegas Convention Center.

“Embedding the Netflix streaming software in the television is a natural progression of our partnership with Netflix and our innovative product line,” said LG Electronics USA President Teddy Hwang. “This is an LG industry-first, which provides another flexible option for consumers seeking to access exciting content directly through their HDTV.”

“LG Electronics was first to embrace Netflix as a streaming partner a year ago, and was first in 2008 to introduce a Blu-ray disc player that streams movies from Netflix,” said Netflix CEO Reed Hastings. “So it’s fitting that LG is the first to introduce Netflix instant streaming directly to the TV with these next-generation HDTVs.”

Netflix began offering its instant streaming functionality on the PC in January 2007 and made the leap to the TV last year via Netflix ready devices such as the LG BD300 Blu-ray disc player. With today’s announcement, Netflix will be streaming, for the first time, directly to the TV with no external device required.

Instantly streaming content from Netflix to the LG HDTVs will rely on a broadband connection and Queue-based user interface. Netflix members will use the Netflix Web site to add movies and TV episodes to their individual instant Queues. Those choices will automatically be displayed on members’ TVs and available to watch instantly through the HDTV. Once selected, movies will begin playing in as little as 30 seconds. With the accompanying remote control, Netflix members will be able to browse and make selections right on the TV screen and also have the ability to read synopses and rate movies. In addition, they will have the option of fast-forwarding and rewinding the video stream.

“The partnership between Netflix and LG Electronics continues to give consumers more and better options for home entertainment,” said Hastings.

About LG Electronics USA
LG Electronics USA, Inc., based in Englewood Cliffs, N.J., is the North American subsidiary of LG Electronics, Inc., a global force and technology leader in consumer electronics, home appliances and mobile communications. In the United States, LG Electronics sells a range of stylish and innovative home entertainment products, mobile phones, home appliances and business solutions, all under LG’s “Life’s Good” marketing theme. For more information, please visit www.LGusa.com.

About Netflix, Inc.
Netflix, Inc. (Nadsaq: NFLX) is the world's largest online movie rental service, with more than eight million subscribers. For one low monthly price, Netflix members can get DVDs delivered to their homes and can instantly watch movies and TV episodes streamed to their TVs and PCs, all in unlimited amounts. Members can choose from over 100,000 DVD titles and a growing library of more than 12,000 choices that can be watched instantly. There are never any due dates or late fees. DVDs are delivered free to members by first class mail, with a postage-paid return envelope, from over 100 U.S. shipping points. More than 95 percent of Netflix members live in areas that generally receive shipments in one business day. Netflix is also partnering with leading consumer electronics companies to offer a range of devices that can instantly stream movies and TV episodes to members' TVs from Netflix. For more information, visit http://www.netflix.com/.

CONTACTS:
LG ELECTRONICS USA
John I. Taylor (847) 941-8181, jtaylor@lge.com
Nathan Friedman (312) 397-6009, nathan.friedman@ogilvypr.com

NETFLIX
Steve Swasey (408) 540-3947 sswasey@netflix.com

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Digital Audio and Video

January 7, 2009: LG ELECTRONICS DEBUTS FULL LINE OF
NETWORK BLU-RAY DISC PLAYERS AND HOME THEATER SYSTEMS
January 7, 2009: LG ELECTRONICS ANNOUNCES NEW STREAMING CONTENT PARTNERS FOR ITS NETWORK BLU-RAY DISC PLAYERS

LG ELECTRONICS DEBUTS FULL LINE OF NETWORK BLU-RAY DISC PLAYERS AND HOME THEATER SYSTEMS
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New Devices Deliver Superior Image Quality, Enhanced Entertainment Options through New Content Alliances

LAS VEGAS, Jan. 7, 2009 – Building on the success of its BD300 Network Blu-ray Disc Player – the world’s first Blu-ray player to instantly stream Netflix – LG Electronics introduced two new Network Blu-ray Disc Players (BD370, BD390) and three Network Blu-ray Disc Home Theater Systems (LHB954, LHB977, LHB979) with expanded content options and wireless connectivity. The company’s full line of digital audio-video products is on display this week at the 2009 International CES® – Booth #8214, Central Hall, Las Vegas Convention Center.

Unparalleled Access to Streaming Entertainment
The 2009 Network Blu-ray Disc Players with LG’s “NetCast™ Entertainment Access” offer consumers a virtually endless array of content-on-demand options through new alliances with CinemaNow and YouTube, as well as access to the growing library of HD streaming titles from Netflix. Through its alliance with CinemaNow, the first Web site to offer Pay-Per-View movies from major studios and the first broadband distributor of high definition (HD) content, LG offers consumers access to more than 14,000 titles from the major movie studios, broadcast and cable television shows, more than 250 independent film titles and music videos from all major labels*.

Offering unlimited access to online content, LG’s alliance with YouTube will allow consumers to instantly stream millions of Web videos directly from the Internet to an LG Network Blu-ray Player for viewing on their television (without a personal computer)*. Easy searching, thumbnail previews and multiple screen size viewing options will allow consumers to enjoy endless video content from current events to viral videos at the touch of a button. (For more information on content alliances, see separate release.)

“With LG, consumers do not have to compromise flexible entertainment options for exceptional sound and picture quality,” said Peter Reiner, senior vice president, marketing and strategy, LG Electronics USA, Inc. “Whether it’s through new content or a wireless connection, our new network Blu-ray disc players and home theater systems allow consumers to personalize their entertainment experience.”

Advanced Video-Audio Entertainment Experience
All of LG’s 2009 Network Blu-ray Disc Players and Home Theater Systems incorporate advanced technologies and entertainment options that allow consumers to enjoy content on-demand instantly with exceptional sound and video quality. LG’s Network Blu-ray Disc Players and Home Theater Systems are BD Live capable, giving consumers access to a wide variety of real-time content via a network connection, such as movie scene extras, new previews, games, chats and more. The line also includes BonusView technology for picture-in-picture access to special features, allowing users to simultaneously watch their favorite movie scenes and added bonus features on compatible discs. Highlights include:

LG BD370 Network Blu-ray Disc Player – The BD370 offers consumers broadband connectivity and advanced audio capabilities with audio format decoding such as Dolby TrueHD/Digital Plus and DTS-HD for a crisper, clearer auditory experience. Other features include:

Full HD 1080p Blu-ray disc playback with BD-Live and BonusView

NetCast™ Entertainment Access

Netflix instant streaming ready

Instant access to the latest movie titles from CinemaNow

A world of entertainment options with YouTube access

1080p Upscaling for standard DVD

Dolby® TrueHD

DTS-HD Master Audio Essential

USB Media Host

Availability: Second quarter of 2009

LG BD390 Network Blu-ray Disc Player – The BD390 boasts all the same core functionalities of the BD370 model but takes performance and connectivity a step further featuring integrated wireless home networking for easy connection to the home network, and 1GB of built-in memory, offering consumers an easier option for enjoying BD-Live content from their favorite Blu-ray movies without the need for a flash drive and discrete 7.1 channel audio outputs for exceptional connectivity and performance. Availability slated for third quarter of 2009.

LG Network Blu-ray Home Theater System (LHB954) – The perfect complement to any movie enthusiast’s home entertainment system, the LHB954 is LG’s first home theater system to incorporate a new spherical speaker design that increases sound clarity and volume throughout the listening space. The high-style and high-performance speakers enhance the pure HD surround-sound experience available from the latest advanced audio formats available on Blu-ray discs. Other features include:

Full HD 1080p Blu-ray disc playback with BD-Live and BonusView

1000W 5.1 channel spherical speaker system

NetCast™ Entertainment Access

Netflix instant streaming ready

Dolby® TrueHD

DTS-HD Master Audio Essential

iPod Direct Docking

Availability: Second quarter of 2009

LG Network Blu-ray Home Theater System (LHB977) – The LHB977 includes the same core feature set of the LHB954 but with two HDMI inputs for exceptional connectivity to high-def sources such as cable boxes and game systems and with two tallboy speakers and two stylish satellite speakers that offer superior audio performance and complement any home theater. Availability: Second quarter of 2009.

LG Network Blu-ray Home Theater System (LHB979) – Adding to the LHB977 feature set and delivering a pure HD audio and video experience, the LHB979 features a powerful 1000W of performance with a champagne speaker silhouette and two wireless rear satellite speakers designed by renowned audio expert Mr. Mark Levinson. Availability: Second quarter of 2009.

Home Appliance, Air Conditioning, Business Solutions and Mobile Communications. LG is one of the world’s leading producers of mobile handsets, flat panel TVs, air conditioners, front-loading washing machines, optical storage products, DVD players and home theater systems. For more information, please visit www.lge.com.

CONTACTS:
John I. Taylor (847) 941-8181, jtaylor@lge.com
Clara Chang (201) 816-2011, clarachang@lge.com
Ojas Naik (312) 397-6008, ojas.naik@ogilvypr.com

* Specifications are subject to change without notice.
* Internet subscription required and sold separately.
* For more information, please visit www.pimsmultimedia.com/LGCES2009

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January 7, 2009: LG ELECTRONICS ANNOUNCES NEW STREAMING CONTENT PARTNERS FOR ITS NETWORK BLU-RAY DISC PLAYERS
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LG to Offer Consumers Unparalleled Access to Streaming Entertainment
from CinemaNow, YouTube and Netflix

LAS VEGAS, Jan. 7, 2009 – LG Electronics has expanded network entertainment options for its Network Blu-ray Disc players through new alliances with CinemaNow and YouTube™.

Available on new LG Network Blu-ray Disc Players in the first half of 2009, these new services complement LG’s instant streaming from Netflix and advanced Blu-ray capabilities to deliver consumers an exceptional entertainment experience. (In 2008, LG was the world’s first manufacturer to stream movies instantly from Netflix on a Network Blu-ray Disc Player.)

CinemaNow – an innovator in digital entertainment technology, delivering high-quality movies, TV shows and videos to users through online connectivity – and YouTube – a leading online video community for people to discover, watch, and share originally created videos – will be available in LG’s 2009 line of Network Blu-ray Disc players unveiled this week at the 2009 International CES®.

“As millions of U.S. consumers view and download movies or TV shows through the Internet, they are demanding easier ways to access content and more home entertainment options,” said Tim Alessi, director of product development, LG Electronics USA.

“From Blu-ray to instant streaming from Netflix to CinemaNow and YouTube, LG is bridging the gap between packaged media and video-on-demand services to provide entertainment solutions for consumers’ demand for content,” he said. “With these new alliances, LG continues its innovation leadership by allowing consumers easy access to multiple entertainment options in one device.”

CinemaNow: Instant Streaming of Hollywood’s Latest Hits
CinemaNow has pushed the envelope of digital video distribution, becoming the first Web site to offer Pay-Per-View movies from major studios and the first broadband distributor of high definition (HD) content. Collaborating with CinemaNow will enable LG Electronics to offer consumers access to more than 14,000 titles from the major movie studios, broadcast and cable television shows, more than 250 independent film titles and music videos from all major labels. Key benefits include the capability to:

• Browse the entire CinemaNow premium content catalog, including latest Hollywood hits
• Instantly stream content to enjoy on compatible devices
• Access and watch movies purchased from other CinemaNow-powered stores

“We are extremely pleased to be providing CinemaNow premium content services to these innovative new products from LG Electronics that are helping to drive convenient consumer access to digital entertainment at home,” said Mark Ely, executive vice president of strategy, Sonic Solutions (NASDAQ: SNIC), parent company of CinemaNow.

YouTube: Original Streaming Video Content
Leading the way in providing unlimited access to online content, LG’s alliance with a prolific online video community, YouTube, will allow consumers to instantly stream millions of Web videos directly from the Internet to an LG Network Blu-ray Player for viewing on their television (without a personal computer). Key benefits include:

• Unlimited access to millions of videos on topics such as current events, instructional videos for hobbies and interests, comedic and viral videos and
• Easy searching, thumbnail previews and multiple screen size viewing options.

Netflix: High Definition Instant Streaming
Now available to consumers as a free on-line upgrade, LG’s first Network Blu-ray Disc Player (BD300) now delivers a growing number of Netflix titles in high-definition (HD). This new access to high-definition streaming content enhances the existing standard-definition streaming service that LG and Netflix first brought to consumers in 2008.

Future LG Network Blu-ray Disc Players will also offer consumers a variety of ways to enjoy more than 12,000 choices of movies and TV episodes from Netflix. Netflix members owning these devices pay one low monthly subscription for unlimited DVD rental and unlimited streaming.

LG’s full line of Network Blu-ray Disc Players, additional new content alliances and other new products will be revealed at the LG Electronics CES press conference on Jan. 7, 2009 at the Venetian/Sands and will be on display at the 2009 International CES – Booth #8214, Central Hall, Las Vegas Convention Center.

About LG Electronics USA
LG Electronics USA, Inc., based in Englewood Cliffs, N.J., is the North American subsidiary of LG Electronics, Inc., a global force and technology leader in consumer electronics, home appliances and mobile communications. In the United States, LG Electronics sells a range of stylish and innovative home entertainment products, mobile phones, home appliances and business solutions, all under LG’s “Life’s Good” marketing theme. For more information, please visit www.LGusa.com.

About CinemaNow
CinemaNow, part of Sonic Solutions (NASDAQ: SNIC), delivers high-quality Hollywood movies, TV shows and music videos to users across multiple platforms. CinemaNow is partnered with some of the biggest brands in consumer electronics and digital entertainment including ARCHOS, Dell, EchoStar Communications, Hewlett-Packard, Macrovision, Microsoft, Pioneer, Samsung, Technicolor and TiVo to deliver thousands of video titles directly to consumers. CinemaNow works with more than 250 licensors including 20th Century Fox, Disney, EMI, HDNet, IFC, Lionsgate, MGM, Miramax, NBC Universal, Paramount Pictures, Sony, Sundance Channel, Vivendi Entertainment and Warner Bros. For more information: www.CinemaNow.com.

Headquartered in Marin County, Calif, Sonic Solutions (www.sonic.com) enables the creation, management, and enjoyment of premium and personal digital media content through its Hollywood to Home™ products, services, and technologies.

CONTACT:
LG ELECTRONICS
John I. Taylor, 847-941-8181, jtaylor@lge.com
Ojas Naik, 312-397-6008, ojas.naik@ogilvypr.com

CINEMANOW
Chris Taylor chris_taylor@sonic.com

* Specifications are subject to change without notice.
* For more information, please visit www.pimsmultimedia.com/LGCES2009

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IT Products

January 7, 2009: WORLD'S FIRST ‘NETWORK ATTACHED STORAGE’ DEVICE
WITH BUILT-IN BLU-RAY DRIVE LEADS LG ELECTRONICS’
EXPANSIVE LINE OF OPTICAL DISC DRIVES
January 7, 2009:LG ELECTRONICS UNVEILS STYLISH 2009 LCD MONITORS,
HIGHLIGHTS INCLUDE 1080P RESOLUTION AND 16:9 ASPECT RATIO

January 7, 2009: WORLD'S FIRST ‘NETWORK ATTACHED STORAGE’ DEVICE WITH BUILT-IN BLU-RAY DRIVE LEADS LG ELECTRONICS’ EXPANSIVE LINE OF OPTICAL DISC DRIVES
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2009 Line Includes Blu-ray Writer and Slim Portable Models

LAS VEGAS, Jan. 7, 2009 – LG Electronics, the world’s leading* supplier of optical storage devices, previewed its Network Attached Storage (NAS) device and its broad line of storage options at the 2009 International CES®.

Designed for the sophisticated tech consumer and the small office-home office (SoHo) user, LG’s CES Innovations Award-winning NAS device combines a secure storage option for large amounts of data with the capability to read and write in high definition. LG’s full line of information technology (IT) products is on display at the 2009 International CES (Booth #8214, Central Hall, Las Vegas Convention Center).

“Safe and secure storage of digital content is a top priority for techies and SoHo users alike,” said Peter Reiner, senior vice president, marketing and strategy, LG Electronics North America. “LG’s NAS device is the perfect complement to our award-winning optical disc drive line as it not only provides data security but also offers large storage capacity and gives users the flexibility to read and write Blu-ray.”

Smart Data Management
The world's first Network Attached Storage device with a built-in Blu-ray drive (model N4B1) attaches to a network instead of PC to enable efficient and secure data storage. Its capacity can be expanded by a four-bay storage configuration to a maximum of 4TB. To facilitate easier archiving, the N4B1 automatically creates a content catalog when data is saved to the Blu-ray disc. Additionally, the management system automatically tracks what is downloaded, saving business owners and consumers’ time and space by not duplicating files. Additional features include:

• Compatibility with Windows, Linux and Mac operating systems allows users on different operating systems to share and store data
• Compatibility with all current types of CD, DVD and BD media up to 50GB
• Auto Disc Back-up: Updates data and manages disc lists
• Virtual Disc Library: Allows a single disc to be shared among many users
• Auto Sync: Automatically updates PC activity and backs up selected data while creating a catalogue on Blu-Ray media
• RAID 5: Robust hot-swap mechanism & RAID migration supported to protect against data loss
• Memory card reader
• Ability to stream content to Blu-ray players
• Gigabit Ethernet Connection
• Three USB 2.0 connections

Compact Blu-ray Burner
The LG BE08 Blu-ray disc drive adds a high-definition component to help consumers transform the home office into a mini home theater. Its increased Blu-ray read and write speed of 8X is among the world’s fastest: the BE08 can burn a full single layer BD disc (25GB) in only 13 minutes versus an average of 23 minutes at 4x for other devices. It also up-converts standard DVDs to near-HD levels. The unit’s software also includes a new function that allows consumers to record high-definition content to a Blu-ray disc.

The compact and stylish storage option also features a Silent Drive to reduce noise during media playback. Additional product specifications include:

• DVD±R 16x Read/Write compatible
• CD-R 40x Read/Write compatible
• Record up to 50GB of data, equivalent to 5 hours of high-definition video or 25 hours of standard definition video (on 50GB BD Double Layer recordable media)
• USB 2.0 connectivity
• Music Video Creation allows users to create video from digital photos
• SATA interface for enhanced performance, smaller cables and easy integration

Portability and Style
LG’s GP08 Slim Drive provides increased flexibility for consumers seeking a sleek, slim, portable drive. Product features and specifications include:

• 20x DVD burning speed for very fast DVD reproduction
• SecurDisc™ provides data protection and content access controls in all optical formats
• LightScribe™ technology enables direct-to-disc labels
• USB-powered drive enabling universal connection
• Reads standard-def DVDs as well as CDs and CD-Rs
• PC and Macintosh compatible

About LG Electronics USA
LG Electronics USA, Inc., based in Englewood Cliffs, N.J., is the North American subsidiary of LG Electronics, Inc., a global force and technology leader in consumer electronics, home appliances and mobile communications. In the United States, LG Electronics sells a range of stylish and innovative home entertainment products, mobile phones, home appliances and business solutions, all under LG’s “Life’s Good” marketing theme. For more information, please visit www.LGusa.com.

CONTACTS:
John I. Taylor (847) 941-8181, jtaylor@lge.com
Ojas Naik (312) 397-6008, ojas.naik@ogilvypr.com
Erin Purdy (312) 397-6073, erin.purdy@ogilvypr.com

* For more information, please visit www.pimsmultimedia.com/LGCES2009
* Specifications are subject to change without notice.
* According to NPD, November 2008

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January 7, 2009:LG ELECTRONICS UNVEILS STYLISH 2009 LCD MONITORS,
HIGHLIGHTS INCLUDE 1080P RESOLUTION AND 16:9 ASPECT RATIO
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Monitors Boast Advanced Connectivity, Wide Range of Sizes

LAS VEGAS, Jan. 7, 2009 – LG Electronics unveiled three new series of liquid crystal display (LCD) computer monitors as the foundation of its expanding information technology (IT) product portfolio. By combining stylish design with new features, including 16:9 aspect ratio, ATSC tuners, Full HD 1080p resolution and multi-screen capability, consumers can now elevate the look and functionality of any home office. The monitors highlight LG’s full IT line on display for the first time this week at the 2009 International CES® (Booth #8214, Central Hall, Las Vegas Convention Center).

“Consumers want monitors that fuse smart technologies with sleek design while maximizing available space,” said Peter Reiner, senior vice president, marketing and strategy, LG Electronics North America. “LG’s new monitor line is completely versatile, allowing consumers to review multiple documents or watch the latest movie in high-definition.”

Multi-Tasking Capabilities
The flagship LCD “Full HD” 1080p monitor (M237WD) is perfect for consumers seeking to use their computer monitor as an HDTV. The 23-inch class size* monitor’s built-in ATSC tuner enables consumers to watch broadcast digital TV directly on the monitor and frees up valuable space at home or in the office.

Delivering a true multimedia experience, this model includes a widescreen 16:9 aspect ratio and built-in A/V inputs and allows consumers to plug in external devices, such as a Blu-ray disc player or a gaming console.

Like all of LG’s monitors, the M237WD features the unique f-ENGINE, a picture-enhancing chip that optimizes brightness and color independently of each other, reducing the washing out of colors normally found when brightness and contrast are adjusted. The chip makes these units perfect for gaming and graphic or video intensive projects. Additional specifications include:

• 5 ms refresh rate
• 30,000:1 Digital Fine Contrast (DFC) ratio
• Sleep Timer
• Teletext
• 4:3 Auto-scaling
• Stereo Audio Speakers
• Universal Infrared Remote Control

LG 53 Series
LG’s new 53 Series is available in 27-, 24-, 23-, 22-, 20- and 19-inch class sizes* with Full HD 1080p resolution in 27-, 24-, 23- and 22-inch class* models. It is ideal for consumers who work with graphics-intensive applications such as CAD/AutoCad, or those that work with graphic or video editing in high-definition. The 53 series also features 16:9 aspect ratio screens to eliminate image stretching and provide a crisp, clear image. The glossy black cabinet design makes for a modern addition to any home or office setting. Key products specifications include:

• Cinema Mode: Reduces on-screen contrast and brightness where full-motion video is not present, allowing the end user to focus on the video content being displayed
• Intelligent Sensor: Automatically adjusts the picture based on content displayed and room-lighting conditions
• 2 ms response time
• 50,000:1 Digital Fine Contrast (DFC) ratio
• HDMI input
• Proximity Sensor: Control illuminate when a user’s hand nears the panel
• Smart Timer alarm function
• Easy-to-use touch panel controls
• f-ENGINE
• UCC Optimized Picture Window: Provides uniform brightness from corner to corner

Smart Connectivity
LG’s 22-inch class size* USB Monitor with Multilink technology (L226WU-PF)
conveniently connects up to six monitors through a universal USB connection. This simple approach allows consumers to display different content or view multiple documents, graphics or spreadsheets at once. The USB monitor’s “daisy-chain” connection eliminates cost and hassle of purchasing and installing additional graphics cards. Additional specifications include:

• 1680x1050 resolution
• 5,000:1 Digital Fine Contrast (DFC) ratio
• 2 ms response time
• Height, swivel and tilt adjustable to allow consumers to position multiple monitors for easy viewing
• 16:10 aspect ratio
• f-ENGINE

About LG Electronics USA
LG Electronics USA, Inc., based in Englewood Cliffs, N.J., is the North American subsidiary of LG Electronics, Inc., a global force and technology leader in consumer electronics, home appliances and mobile communications. In the United States, LG Electronics sells a range of stylish and innovative home entertainment products, mobile phones, home appliances and business solutions, all under LG’s “Life’s Good” marketing theme. For more information, please visit www.LGusa.com.

CONTACTS:
John I. Taylor (847) 941-8181, jtaylor@lge.com
Ojas Naik (312) 397-6008, ojas.naik@ogilvypr.com
Erin Purdy (312) 397-6073, erin.purdy@ogilvypr.com

* Specifications are subject to change without notice.
* For more information, please visit www.pimsmultimedia.com/LGCES2009

* M237WD 23-inch class size/23.0 inch diagonal
* W2753V 27-inch class size/27.0 inch diagonal
* W2453V 24-inch class size /24.0 inch diagonal
* W2353V 23-inch class size/23.0 inch diagonal
* W2252V 22-inch class size/21.5 inch diagonal
* W2053V 20-inch class size/20.0 inch diagonal
* W1953V 19-inch class size/18.5 inch diagonal
* L226WU-PF 22-inch class size/22.0 inch diagonal

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